Always Be Prospecting NOT Always Be Closing - CC #079
B2B Mentors
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The B to B Menters Podcast Network
Every week i upload a new expert interview. And kind of what i want to talk about to day? I did a very short video the other day about always prospecting, the a b p, always be prospecting, versus always be closing. Biggest mistake that i see, and i've audited, worked withad is, consulted, spoken with hundreds of businesses who sell business to business. Many of them often struggle to grow because they're too focused on constantly closing business,. Not focused enough on always to be prospecting for new business. Leveraging social selling is also forms of prospecting.
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