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26min chapter
K#532 TikTok Shop, OMR Recap, AI Strategien im monthly Heinemann
Kassenzone | CEO Interviews
E-Commerce-Unternehmen und ihre Strategien - Herausforderungen, Chancen und Wettbewerbsanalyse
Diskussion über die Umsatzsteigerung, Transaction-Services, Plattformen, vertikale Integration, Lagerhaltung, Datenauswertung, TikTok Shop, Amazon, und Markenstrategien im E-Commerce. Analyse der Einflüsse von TikTok auf den Markt, die Chancen und Risiken im Vergleich zu Amazon, die Bedeutung der direkten Kundenbindung und die Verhandlungsposition von Unternehmen gegenüber Plattformen.
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