The Google Effect: Navigating Search Dominance

For nearly 20 years now, the web has been Google’s platform; we’ve all just lived on it. I think of Decoder as a show for people trying to build things, and a lot of people have built their things on that platform. For a lot of small businesses and content creators, that’s suddenly not stable anymore. The number one question I have for anyone building things on someone else’s platform is: What are you going to do when that platform changes the rules?

Links: 

• How Google is killing independent sites like ours | HouseFresh
• HouseFresh has virtually disappeared from Google Search results. Now what? | HouseFresh
• Google Is Killing Retro Dodo & Other Independent Sites | Retro Dodo
• Google CEO Sundar Pichai on AI-powered search and the future of the web | The Verge
• Will A.I. Break the Internet? Or Save It? | The New York Times
• Google confirms the leaked Search documents are real |The Verge
• An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them | SparkToro
• Mountain Weekly News
• Telly Visions
• E-ride Hero
• That Fit Friend

Credits:

Decoder is a production of The Verge, and part of the Vox Media Podcast Network.

Today’s episode was produced by Kate Cox and Nick Statt and was edited by Callie Wright.

The Decoder music is by Breakmaster Cylinder.

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