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017: How a $2B Brand Used Community to Drive Growth with Jonathan Cronstedt — Part II

Ten Years In The Making

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How to Foster a Community Without Expecting Anything in Return

There's only 14,000 of these stores. So that 250 is the group that you show up in bespoke,. well invested and differentiated with the 5000 below that gets the same approach just with a different budget assigned. Like every single person would leave, if it were brands, they would leave that table. And all of their, I mean, we didn't have anything to do with each other. And we were solving each other problems in a major way.

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