NDA in Cannes '25: Terry Kawaja, founder and CEO of Luma Partners
New Digital Age
00:00
Navigating AI and Digital Marketing Trends
This chapter explores critical growth areas in digital marketing, focusing on AI, surprise pricing, and outcomes as pivotal influences. It highlights the unequal adoption of AI across businesses and the need for clear use cases to illustrate its benefits. Additionally, the conversation examines the convergence of technology and creativity in advertising, emphasizing the transformative effects on agency operations and the evolving landscape of commerce media.
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