Order my new book Habits of High Performers here - www.thehabitbook.com
Replace guesswork with data and make your ads pay for themselves.
In this episode of Lead On Purpose, I sit down with Hikari of Omneky, an AI-powered platform that turns creative and performance data into higher return on ad spend across every major channel. Based in the Bay Area and building in AI since 2018, Hikari shares a clear, human take on what to do now, what to ignore, and how to use agents and automation without losing your brand.
We cover:
- Why AI is unavoidable and how to stay current without overwhelm.
- How to vet AI consultants, avoid weak proofs of concept, and set sensible ROI tests.
- Getting found by LLMs: content quality, citations, and brand signals models actually weight.
- What Omneky does differently: data-driven creative, full visibility and control, and true omnichannel testing that lifts ROAS.
- Agents, security, and the near future of work for small and mid-sized teams.
If you run ads or plan to, this one will save you money and focus your efforts where they convert.
Website: https://www.jjlaughlin.com YouTube: https://www.youtube.com/channel/UC6GETJbxpgulYcYc6QAKLHA Facebook: https://www.facebook.com/JamesLaughlinOfficial Instagram: https://www.instagram.com/jameslaughlinofficial/ Apple Podcast: https://podcasts.apple.com/nz/podcast/life-on-purpose-with-james-laughlin/id1547874035 Spotify: https://open.spotify.com/show/3WBElxcvhCHtJWBac3nOlF?si=hotcGzHVRACeAx4GvybVOQ LinkedIn: https://www.linkedin.com/in/jameslaughlincoaching/
James Laughlin is a High Performance Leadership Coach, Former 7-Time World Champion, Host of the Lead On Purpose Podcast and an Executive Coach to high performers and leaders. James is based in Christchurch, New Zealand.
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