Behavioral Analytics & Rock Operas with Josh Silverbauer
Measure Up
00:00
Navigating AI and Hyper-Personalization in Marketing
This chapter explores the advancements in AI-driven tools, focusing on behavioral analytics and the implications for user experiences and marketing strategies. It discusses the complexities and concerns surrounding hyper-personalization, including privacy issues, the limitations of traditional A-B testing, and the effectiveness of algorithmic recommendations. The conversation culminates in a critique of the bizarre outcomes of data-driven marketing, questioning the authenticity and ethics of personalized advertising in the digital landscape.
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