The Ethics and Profit of Family Vlogging

When the son of Mormon family vlogger Ruby Franke turned up bound, emaciated and apparently covered in blood – it horrified the police, the internet and Franke’s millions of followers.

The uber-strict brand of parenting advice she preached on her YouTube channel, “8 Passengers”, had been drawing online criticism for years. But even her loudest detractors couldn’t know how despicable and unhinged her punishments had grown. That is, until a diary, found among evidence of torture in a windowless basement, revealed the depths of her abuse to the world.

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