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27. Customer Journey Management (feat. Kim Salazar, Sr. UX Specialist at NN/g and Jochem van der Veer, CEO/Co-Founder of TheyDo)
NN/g UX Podcast
How to Define Customer Journey Management as a Skill
Journey management is about putting the customer journey in the center of a company's strategy. Kim: We're at this tipping point almost where we've spent a lot of time over the last decade or more investing in user centered design and UX at product levels. Journeys are so much more impactful on our lives than they used to be, she says.
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