Decoder with Nilay Patel cover image

Mark Zuckerberg on the Quest Pro, future of the metaverse, and more

Decoder with Nilay Patel

CHAPTER

Pricing Strategy and Target Demographics for Quest Pro

This chapter examines the pricing model and intended audience for the Quest Pro headset, highlighting its premium price point compared to the Quest 2. It delves into market segmentation, financial strategies, and the importance of partnerships in driving long-term success beyond hardware sales.

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