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How To Build, Scale, & Sell A Multi-Million Dollar Ecommerce Business

Winning With Shopify

CHAPTER

How to Use Customer Service Interactions to Promote Your Brand

Customer service sometimes I find is very disconnected from what I would describe those elements as, which is marketing. You know, the trust pilot budget for reviews never comes out of customer service. It's almost always out of marketing. So it's definitely a perfect example of taking a customer service interaction and turning it into some dollars coming into the company. Yeah, absolutely. That becomes really powerful marketing content.

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