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067: Kaya Yurieff - Finding Your Niche in the Creator Economy

Nathan Barry Archive

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What Are Your Thoughts on the Growth of the Creator Economy Companies?

Yamaguchi: It's this race to the bottom right now of, you know, companies are trying to be really competitive. I think tik tok is really the driver of a lot of this. For a long time, facebook was able to just copy competitors or acquire them. And that play book just doesn't work any more. A, i think too, it's not an intuitive or natural thing for users to pay for social media. These have always been advertising driven platforms. The early data we've seen out of twitter super follows has been pretty bleak, like people are not really doing it. Ah, so i think it's just, it's a habit a person

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