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"The Choice Factory" Author Richard Shotton Compares Notes About Going Out On His Own On Our Fifth Anniversary

Sweathead, A Strategy Podcast

CHAPTER

How to Set Up Your Own Agency on Your Own

When you set up on your own you've got to learn a different pace. Bringsets kind of screwed you over for a little bit I don't know if there's a control Z or control Z button for breaks it but. Gosh I hope someone makes one for you changing your attitude towards pace knowing that winter could be really quiet and then all of a sudden there could be 10 inbound messages DMS in March. If you're part time you can start generating those early leads that will come to fruition in six months of your time. But also think of diversification not just working with brands working with clients and they also working across different categories. So if one category has a big

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