What cheap fast fashion actually costs
The Morning Brief
00:00
The Rise of Cheap Fast Fashion
The Indian apparel and footwear market is estimated to be $62 billion for calendar year 2022. Abhishek Malhotra says the time period required by brands to produce a piece of garment from concept to shelf is reducing drastically. The lifespan of a piece of clothing varies depending on the fabric. While denim's tend to last years and sometimes even decades, cotton and silk may disintegrate faster over time.
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