How La Crosse Created a Frexian Set

The key selling point is the thing that's going to most sell the product. We're doing a cool world we've never done before, some of it might be a mechanic people love. But more so than anything else, make sure the frexian fans are happy. A lot of what we do is playing an archetype of familiar things. They're a horror trope where you become them and then you become part of them. And another big thing that we figured out was that in frexia, you, the audience, were kind of rooting for frexia.