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Mobile game ads: The worst online slop

Panic World

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The Flaws of Mobile Game Advertising

This chapter explores the sociological implications of mobile game advertisements and critiques the advertising industry's focus on click-through rates as a measure of success. The speakers highlight troubling issues such as gender portrayal and the lack of regulatory oversight in the U.S. compared to other countries. They argue for systemic changes to mitigate the manipulative tactics used in digital advertising, emphasizing the need for responsible content creation.

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