Ideation, Finding a Wedge, Seeding a Marketplace and How to Scale Yourself with an EA - with Jonathan Swanson, cofounder of Thumbtack, Athena, and Powerset
Idea to Startup
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How to Build Trust With Both Sides of the Marketplace When No One Knows Who You Are
Chen: For us, it was, in the long term, we want to connect pros with people who want to hire them. But since we don't have any customers at the beginning, what can we provide a value? And so we said, what are tools that we could give away potentially for free that our pros would love to have? Chen: That craigslist tool was the one that really scaled and created enormous value for us.
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