#311: How to Find the Red Thread for Your Story
Business of Story
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The Red Thread Concept
The red thread is the idea of breaking down an idea into component story parts. It was developed by ted x cambridge's executive producer, Peter Travers. He wanted to help people with deep passions make their ideas practical for everyday implementation. The process itself got started when he reverse engineered his own marketing and weiht watchers' work in a similar way.
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