Pay Per Click

Cost per click and click through rate, those metrics now are basically irrelevant in performance max. The way guggles charging advertises is still paying per click, but it's so varied that we can't use it as a useful metric for performance max. All of the datatha we're referring to now is diagnostic data,. You go look at it when something's wrong, but you don't use it to optimize against. So i don't know if you agree or disagree with that, but i don't want to paint the picture that the data is entirely irrelevant.