Going Deep on Paid Traffic Trends & Attribution
eComFuel
00:00
How Do You Track OTT Ads?
We are tracking on an individual user basis in the case of OTT we're tracking via an IP address match. We have an integration with Shopify to easily track that as well what those four touch points were that for that individual user to purchase. And then off that now de-duplicated user path that conversion that these four touch points OTT, Facebook, non-branded search and branded search drove that user to convert. So you can see like, okay, we can see the spend so you know people are spending on these ads or even probably I'm guessing when they pop up,. But how do you actually build a model of that?
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