The Hidden Patterns of Scaling Your Business

"My product does not create demand demand is created by a struggling moment where people have a space to fill I create value by understanding how to fill that space yes can we dive into this?" "There's way more unknowns than knowns it's like I know CEOs want to connect with wealthy people movie stars pro athletes navy seals you know high profile people wealthy people potential customers potential investors" 'I'm really short on clarity I've got a big mess and what I don't think I have is a clearly defined struggle,' he says of his lack of clarity. "'It could be as simple as like look this is just a lot of work and I'm really not interested in it