158 - Scrappy Marketing Tactics, with Thomas Shields
The Marketing Millennials
00:00
How to Grow a Newsletter First Business
The other cool thing about Facebook is you can invite your friends to like a page. So now you're collecting people not only as friends, but in a Facebook group where you can reshare every new issue or different segments and stuff. One of the things we do with our rewards that I don't see other newsletters doing is we go to brands in the space and we say, Hey, will you be one of our tiers? Right? We have another brand doing one at 50 and then Selkirk again, I think it like a thousand referrals. They just give people a paddle for life, which is one paddle a year for the, like essentially the rest of their life.
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