Welcome to listeners who've been referred by Rob Snyder of Path to Product Market Fit!

In this episode, we talk about Rob Snyder's core ideas for founders and consider the interplay with our thinking. As ever, you'll hear some stories from our pasts, some methods to try, and some background noises from blustery Bournemouth.

• Why no, you can't break down your idea into a set of clean hypotheses to "validate"
• Why you want to ship a case study instead of shipping code
• Can you bypass the Pain Cave if you have a Time Machine?
• How to spot founders who are going to drag you deep into the Pain Cave
• How to use Pivot Triggers to scaffold doing the case study approach instead of writing all the code
• Introducing "unfolding" as a way to design buildings, businesses, even lives
• How to save face while taking the risk of looking silly (won't you get cast out from polite society?)
• Is the optimisation game dying?
• A puzzle: what do you do when you care about building a business you'll love working in more than you care about just building a business?
• Do we need to go deeper into the Pain Cave?

Linky goodness:

• Rob Snyder's Path to Product Market Fit
• Innovation Tactics: https://bit.ly/innovation-10
• Solve for Distribution: Front | Back
• Time Machine: Front | Back
• A great article that references Christopher Alexander's Unfolding

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