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IKEA—Ingvar Kamprad’s startup from 1943

Talks with Petri

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IKEA Packs and Buses

Swedish King was at a reception in Hong Kong where all the big dignitaries from Sweden including the Swedish King was there. A bus stops outside this regular service bus or regular service and of course we've dressed appropriately no question about that because he was well-dressed. He also made home visits like you know really observing what's happening in the regular life but I don't think in that way it was done in IKEA very much so to learn especially in new countries how people lived the size of their flats or houses  we all cultures have slightly different behaviors and preferences and so on.

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