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Do You Think Direct to Consumer Is Going to Be Over?
Mark O'Mara: There's always going to be people pushing technology and pushing what that means. But then there's going to be filmmakers that want to do it the old way and on film. So one of the hallmarks of the evolution of the entertainment industry, if you agree with this, is the previous medium becomes the content for the new medium. And so right. Movies now become the content for streaming services. Right?