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The CMO Show. How to Find One. How to Be One.
Marketing Against The Grain
Architect Build
Skeptics don't really care about categories. They care, does this solve my problem? Does this make my life easier? Is it really worth changing? There's a lot of inertia with skeptics. If you're not a good leader, don't hire that person. The challenging thing is like, and i'll use me as an example: You become an opera orator as your team grows - whether you want to or not. Often time builders want to build and want to create, right and actually operate in is something they do. But they don't ever think that I would not put myself, hey, i'm the best operator in the world, but i do it.
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