This is the Jordan Harbinger Show with our guest, Mustafa Suleiman. We'll be right back. This episode is sponsored in part by AG1. Taking care of your health, not always easy, but at least it should be simple. That's why for the last decade or so I've been drinking AG1 pretty much every day. It's just one scoop mixed in water once a day every day. It's part of my morning ritual that keeps my brain firing on all cylinders. Crucial when my podcast guests are usually smarter than me by a fair margin. I mean, staying on my toes is a must, especially when I'm up against some of the greatest minds around here, such as our guest today, Mustafa Suleiman. That's because each serving of AG1 delivers my dose of vitamins, minerals, pre and probiotics and more. And there's AI in there. No, I'm kidding. It's a powerful, healthy habit that's also powerfully simple. And more importantly, it's just really easy to get it done. Every batch of AG1 undergoes stringent testing and is NSF certified. I know a lot of people are like, you don't know what's in there. NSF certified is those are the things that I rock on the show. Otherwise, God, it's just Chinese sawdust for all we know. NSF certified means no harmful contaminants, no banned substances. If

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If you're wondering how I managed to book all these great authors, thinkers, creators, and just straight up geniuses every single week, it is because of my network. That is the circle of people that I know, like, and trust and that know, like, and trust me. That's perhaps more important. And now I'm teaching you how to do the same thing, build the same thing for yourself in our six minute networking course over at six minute networking.com. I know that networking is something most of you don't like to do that. I get it. You don't want to be a used car salesman. This course is non cringey. It's down to earth. It's going to make you a better colleague and a better friend, not an annoying guy or gal in the office or in your career or in your space. It just takes a few minutes a day. And many of the guests on the show subscribe and contribute to the course. So come on and join us. You'll be in smart company where you belong. You can find the course at sixminutenetworking.com. Now back to Mustafa Suleiman. It really is amazing to think that, yes, you're right. The creativity thing blew me away. Looking at some of these image generators, I couldn't believe that somebody, somebody posted something. This is literally maybe a year or two ago at most. Look at this AI created image. And I thought, well, okay, but how does it create the image? Surely it just had an image and then changed some of the things in the image and then redrew it. And it's like, no, someone asked this to draw, I don't know, Jordan Harbinger in front of a communist flag standing on a mountain. And it's like, there it is in a few seconds. That was really mind blowing, this kind of thing. Because if we can do that with still images, and you mentioned now with real time video, that just eliminates a ton of work. But also, eventually, you're not gonna have to ask it to do anything. It's just going to start creating things. I mean, you could easily, I'm sure, already craft an AI that would just start making things according to your own preferences and then continue to do that. Mark Andreessen also gave the example of instead of watching something on Netflix and they hope to get it right, you just tell Netflix what you like, or it already knows because you've already watched 10,000 things on Netflix over the past, you know, 30 years by that point. It just says, we've made a show for you. It's kind of like Game of Thrones, except it's got that futuristic dystopian stuff. All the dragons are robots and it takes place in space because you like Star Wars and you're just like, I'll watch that. Right. And then after the first episode, it's like, hey, your eyes were more engaged when the dragons were fighting. So the next episode is going to have way more of that kind of conflict. Oh, you don't like the space stuff and zero gravity. All right, fine. We're going to bring it back down to Earth in the next episode because you're more and it's just going to be able to do that kind of thing. And people will of course say, well, how is it going to know what you really like? To your point, I think when people have said, hey, these are, they're not humans. They can't read emotions. I think now computers are better at reading emotions than humans are in tests. Like a robotic doctor could actually have a better bedside manner than a human doctor who's actually really good at their job.

Yeah, you're totally right. And that kind of personalized content generation is definitely coming. I mean, it's actually what we're trying to do with text and image and articles with Pi, right? So Pi actually generates you every morning a news briefing now that's personalized to you, five stories in spoken text with a nice image to go with it, summarizing what's happened in the news. And then you can actually talk about the news with Pi. And based on how you react to the different stories, you know, you may say, oh, I'm really not interested in that kind of sport, or I'm sick of hearing about this war that's going on, or I'm really into bicycles. And, you know, the next day, Pi is going to produce something that is closer to what you like or you're interested in. And that is in a way where we're already at, right? So let's not get too carried away here. I mean, that's what a podcaster does. That's what a content creator does on TikTok, right? They're constantly trying to produce things which are more interesting and surprising and educational to people. And so we're now just kind of automating and speeding up that process. But you're right. I think the thing that we have to think about as a society is where are the boundaries and where are the limits? How do you contain this? Like what is off limits? There have to be some limits, right? What subject matter? What style of persuasion? Is it OK if just I get to control? Do I get to consume whatever information I want just as an individual? Should it be entirely free and decentralized? Clearly, we don't want it to be top down and run by a tiny number of companies. Right. We also don't want it to be run by a tiny number of governments that can say, you know, censor this, that, the other. I mean, we can see what's happening in China as a example of a way that we don't want to live. Right. So no one has the answer. So if anyone comes to you and is lecturing you about, well, it should be this, this is the problem, that's the criminal. The truth is none of us fully know exactly what the right step to take is next. But the more we sort of talk about the risks and the more we proactively lean into those conversations and not, like you said earlier, put your head in the sand. In the book, I tried to frame it around this pessimism aversion trap. I think it's particularly an issue in the US where there's such a desire to believe that the future is going to be better and the kind of bias towards optimism that I think it leads people to just be afraid of potentially talking about dark outcomes. We have to talk about the potential ways in which things can go wrong so that we can proactively manage them and so we can actually start putting in place checks and balances and limits and not just have a bias towards optimism that leads to

us missing the boat when it comes to the consequences that affect everybody.