Marketing, normalisation and rising female drinking

Angela is joined by Sarah Rusbatch, to discuss the hidden health risks of alcohol, particularly for women in midlife. Sarah reveals the physiological reasons why women metabolise alcohol differently than men, leading to increased health risks, and shares the alarming statistic that four out of five women are unaware of the link between alcohol and breast cancer. 

Together they focus on the three core pillars for successful behaviour change: focusing on what you gain, replacing the habit with a positive alternative, and embracing the power of small experiments

KEY TAKEAWAYS:

• The Hidden Risks for Women: Women metabolise alcohol less efficiently than men due to lower levels of the alcohol dehydrogenase enzyme, making them more susceptible to alcohol's negative effects
• Alcohol's Link to Cancer: One in five breast cancer deaths are linked to alcohol, and the risk increases dose-dependently. Four out of five women are unaware of this direct connection.
• The Power of Positive Substitution: Successful behaviour change requires moving the focus from the deprivation (loss aversion) to the gains (e.g., better sleep, more energy, better skin) and replacing the drinking habit with an effective, positive alternative.
• Addressing the Root Cause: For many, alcohol is a "solution to the problem" of boredom, stress, or escape. Lasting change requires looking at what alcohol is masking and making fundamental changes to your life

TIMESTAMPS AND KEY TOPICS:

0:01:25: One glass of alcohol can be too much for those with genetic predispositions

0:03:08: Why women metabolise alcohol differently

0:04:45: Four in five women are unaware of the link between alcohol and breast cancer.

0:06:50: The alcohol industry's successful marketing strategy that led to the rise of female-targeted pink drinks

0:11:35: The three core pillars for behaviour change

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Sarah Rusbatch’s alcohol free challenge - https://sarahrusbatch.com/af-challenge

Sarah Rusbatch’s Instagram - https://www.instagram.com/sarahrusbatch/

ABOUT THE HOST

Angela Foster is an award winning Nutritionist, Health & Performance Coach, Speaker and Host of the High Performance Health podcast. A former Corporate lawyer turned industry leader in biohacking and health optimisation for women, Angela has been featured in various media including Huff Post, Runners world, The Health Optimisation Summit, BrainTap, The Women’s Biohacking Conference, Livestrong & Natural Health Magazine.

Angela is the creator of BioSyncing®️ a blueprint for ambitious entrepreneurial women to biohack their health so they can 10X how they show up in their business and their family without burning out.

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Disclaimer: The High Performance Health Podcast is for general information purposes only and do not constitute the practice of professional or coaching advice and no client relationship is formed. The use of information on this podcast, or materials linked from this podcast is at the user's own risk. The content of this podcast is not intended to be a substitute for medical or other professional advice, diagnosis, or treatment. Users should seek the assistance of their medical doctor or other health care professional for before taking any steps to implement any of the items discussed in this podcast.

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