The Future of Xbox One Marketing

If this falls through, I still see them bringing a bunch of Activision games over because there's already a relationship built then. People are going to look at Activision very much hand in hand with Microsoft a lot more than they previously did. Maybe they go back to trying to get those type of deals again, like they did in the 360 days. They've got to bring back doing third party deals which we see PlayStation do with not even, not even time-exclusive anymore. It's just you will not work with said company. If the end Microsoft with Final Fantasy, we'll never see Final Fantasy 16. That is going to be something they're going to have to do.