1min chapter

Dan Kennedy's Magnetic Marketing Podcast cover image

Direct Response Copywriting Dos & Don'ts

Dan Kennedy's Magnetic Marketing Podcast

CHAPTER

How to Sell a Product to a Million Emails

I told him to give me the crappiest snail mail list he could which I just said Take a random sample. I only want a thousand names of the buyers But take a completely random sample so I could have people in there who bought the $97 product Immediately refunded, you know and wrote them and said, you know, don't ever send me anything again USOB. Just completely random sampling. So a thousand snail males To a crappy snail mail list long story short Pulled five times more subscribers Than the hundred thousand emails Yeah, and that's not People should understand That doesn't always happen, but I have seen it more often than not The other thing and I imagine you'll

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