E072: Why You Shouldn’t Run a Sweepstakes, Holiday Season Advertising, Temu’s Earnings & More
OPERATORS
Maximizing Q4 Performance Through Strategic Sweepstakes
This chapter explores the strategic benefits of running sweepstakes and their effects on future demand and performance during the fourth quarter. It discusses key metrics, engagement strategies like gamification, and the outcome of past campaigns in reaching new audiences and reducing advertising costs.
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