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Optimizing for the Outcome of the Measures
The map and territory mental model is a perfect example of this, right? That you have a dashboard, which is a proxy for telling you the things that you might actually be optimizing for. We're operating based on a map, and we're not in touch with the territory. And one way tat we've done that, or popularize that, is sort of management by walking around. You really need to talk to people who are closest to the problem if you want to solve it.