Banking Transformed with Jim Marous cover image

From Data Overload to Strategic Insights

Banking Transformed with Jim Marous

CHAPTER

Navigating Customer Relationships and Data in Financial Services

This chapter explores the hidden trend of customer attrition in financial institutions, where many clients, despite long-standing relationships, are seeking alternative providers. It emphasizes the necessity for banks and credit unions to utilize customer data and open banking systems to enhance insights, improve services, and build trust.

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