279 The Content Fuel Framework by Melanie Deziel
The Marketing Book Podcast
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How to Provide Basics Focused Content
The idea with this is anytime you're looking to tell a story to ask what is sort of the most basic approach to this topic. A good example I like to give here is something like Bitcoin. If you don't know anything about Bitcoin, I can't possibly become a customer of yours until I have a much better understanding of what it is. And so thinking of these as a pair in many cases, you should actually create a basics focused piece and a details focused piece. So you're serving the two potential audiences equally.
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