I think it's important that we're beast of abbots. You have to do things differently all the time, and you have to find ways to be inspired by reading more,. By visiting events, by talking to inspiring people. And then at the end, which is also very, very important, spend the time to reflect. We don't spend enough time reflecting. And I strongly suggest that you do. That's what I've learned, and that's why my life now is fulfilled by more creativity but at the end of it, much more fun.
“Creativity has to be at the forefront because if you don't do that, then one day you will wake up and you will discover that your competitor has an edge on you,” says Cirque du Soleil executive vice chairman Daniel Lamarre. He explains why it’s important to stay true to your brand while experimenting with creative new ideas and how Cirque constantly analyzes audience feedback to measure the success of its creative experiments.