Rent the Runway

Do you think when your idea is radical, is truly radical, that it's better to phase that idea in slowly? So there's two approaches. There's the rent the runway approach and there's the Uber approach. The industry considers us to be their most important partner. They want us to be successful. And as you've seen, we've gone so quickly from being a business that just rents special occasion clothing to now renting everything that you might want to wear. Our average subscriber is using us 120 days of the year.