The Biggest Losers of the Streaming Wars: ESPN, Movie Theaters, Peacock, and More
Plain English with Derek Thompson
00:00
Exploring Brand Halo and Emotional Leadership in the Streaming Landscape
This chapter explores the influence of brand halo on consumer perception, focusing on Apple TV+ and Apple's overall brand ecosystem. It examines the emotional effects of positive feedback on CEOs and discusses the role of strategic partnerships with companies like ServiceNow, Audi, and Indeed in enhancing business offerings.
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