Mic Drop: JZ Mic's Marketing Masterclass
The Unofficial Shopify Podcast
00:00
How to Be a Successful Lead Magnet for Your Product
I think so what I'm here here is part of it is look what everybody else in your industry is doing. Like the these high end microphones, because they're sold direct to studios, took this like B2B approach and this very traditional old school advertising methodology. And you took the much more like, you know, always online, direct to consumer approach and apply to here. And it worked incredibly well for you. So many, many years ago, we just used ebooks about recording like how to place microphone,. How to use microphone preams, how to mic drums, how to using microphones on your vocals and stuff like that. For the last three or four years, I think
Transcript
Play full episode
