5min chapter

Hackers Incorporated cover image

Lifetime pricing is underrated

Hackers Incorporated

CHAPTER

How to Start a Subscription Revenue Business

If we were going to do a podcast, like a paid tier lifetime does feel like the right way to do it to me. It's just again, it feels like you can capture that lifetime value upfront. The transaction's over. Everyone kind of just like feels happy about it after the fact. So just keep finding new customers already anyways. If I was running sub stack, I would have a hard time with that decision. But if you just need 25 grand a month and you can get that like they're charging a hundred and fifty bucks for lifetime access right now, that's more new people than they'd have to find to replace the churn on the other people. That sounds totally do

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