Ep 500 After the Deal: Ben Leonard on Watching His $6M Business Fall Apart After the Exit
Built to Sell Radio
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Navigating Brand Repurchase and Partnerships
This chapter explores the intricate negotiations involved in repurchasing a brand after challenges with new ownership, focusing on communication dynamics and public engagement on social media. It also discusses the importance of trust in partnerships and strategies for fostering a strong brand presence beyond e-commerce platforms.
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