The Seven Lost Secrets of Success by Bruce Barton

Bruce Barton was the co-founder of BBDO, one of the largest advertising agencies. He died in 1967, 80 years old, unknown Totally or virtually at least forgotten, all of his books out of print. John Stewart showed it last night on The Daily Show as maybe the most insincere ad ever. There's a sales letter in the book, The Seven Lost Secrets of Success that got a 100% response. It was sent out during the Great Depression Everybody's broke and he's asking for money And he wrote a very long letter, but it was so deeply sincere, so personal That people all responded - they had to spend $1,000 each as I remember.