Encore - Tightwads and spendthrifts: How emotions drive our shopping behavior, with Scott Rick, PhD
Speaking of Psychology
00:00
Intro
This chapter explores how emotions shape consumer behavior, revealing the differences between tightwads and spendthrifts while analyzing the allure of events like Black Friday. It also touches on the emotional impacts of gift-giving versus self-purchase and discusses the concept of retail therapy.
Transcript
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