#325: How a Story Propelled Their Brand to Market Dominance
Business of Story
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Is There a Family Reunion in Kentucky?
A young toddler fell into a lake in Kentucky, and his parents couldn't find him. He was doing chicken star rocket technique to propel himself up out of the water. His body temperature had dropped after he spent so much time in the cold waters. The story inspired this week's episode of "Roxanne," which airs tonight at 10 p.m. ET on CNN.
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