5min chapter

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Summer School 8: Graduation and the Guppy Tank

Planet Money

CHAPTER

Target Customers, Marketing Strategy, and Viking Funerals

The chapter discusses the target customer and marketing strategy for a service related to long-term planning, focusing on the 60 to 75 age range and their openness to new technology. They explore reaching these customers through digital marketing channels and financial advisors, and conclude with a discussion about creating memorable funeral experiences.

00:00

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