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5min chapter
268 (Lead) How To Run a "Land & Expand" The Right Way (Eleanor Dorfman, ReTool)
30 Minutes to President's Club | No-Nonsense Sales
Strategizing the 'Land and Expand' Sales Approach
This chapter covers effective strategies for implementing a 'land and expand' sales approach, highlighting customer retention and market share as key components. It emphasizes the necessity of dedicated teams for both acquiring new customers and expanding within existing accounts, alongside the importance of internal advocates to aid in the expansion process.
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