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Episode 200 Special: 30+ Years of Craft Cocktail Culture

The Buildout

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The Birth of Craft Cocktails

This chapter explores the rise of craft cocktail culture in the early 1990s, emphasizing the transition from artificial mixers to fresh ingredients. It highlights pivotal experiences from a cocktail class at the Rainbow Room and discusses the challenges faced in educating bartenders and patrons about quality cocktail craftsmanship.

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