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19min chapter
Shane Smith
Tetragrammaton with Rick Rubin
Cultural Currents: From Fanzines to International Media
This chapter delves into the origins of a cultural publication rooted in fanzines, examining the unique Canadian perspective on music and fashion. The conversation highlights the journey of key figures Sarouche and Gavin, from the Ottawa punk scene to launching the magazine internationally in cities like Tokyo and New York. Through personal narratives and experiences, the chapter reflects on the challenges and creative triumphs of a grassroots media company amidst a rapidly evolving cultural landscape.
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