What Happens When We Pull the Plug on These Frontier Projects?

We hide the phone number that you can call on the website in a way that makes it basically impossible for 99% of humanity to call anyone. That saves cost and breeds a kind of cynicism that can possibly be good for business. It's going to be much more costly than it was in these other settings when you're used to doing it. You wait until the thing is seemingly ready. I have not really seen the supermarket where people are really upset because there's no self-checkout. And what do you expect? Which is, by the way, can be a fantastic mentality.