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123. How CMOs and CEOs Should Align for Hypergrowth

B2B Mentors

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From Academia to Entrepreneurship: Finding Passion in Business

The chapter explores the speaker's journey from a structured academic upbringing to developing an entrepreneurial spirit, reflecting on their transition from sales to marketing and eventually becoming a CMO. It emphasizes the significance of mentors, self-education, and the balance between skill, luck, and strategic decision-making in career progression. The discussion delves into the importance of customer-centric strategies, differentiation, and strategic planning for sustainable company success.

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