AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Revamping Engagement at X
This chapter explores the current performance metrics and engagement strategies of X, formerly Twitter, amidst recent critiques. It discusses the return of advertisers, transitions to a subscription-based model, and the platform's ongoing efforts to enhance user experience and brand safety. Additionally, the chapter offers insights into leadership dynamics and innovation within the company as it navigates a competitive landscape.